Market Overview

The global market for mobile phones with a camera comprised an estimated 1.9 billion units sold in 2016, an increase of 4% over 2015, according to data from TSR. Approximately 1.5 billion of these units were categorised as smartphones, corresponding to a market share of 77%.

For most smartphone users, the camera is an important function. This is supported by the uptake in the number of photos and videos recorded by mobile phones and smartphones, and distributed through globally leading social media applications such as Snapchat and YouTube.

The smartphone market is highly demanding and competitive, with regards to the speed at which new technology is introduced, as well as design, and height of innovation. Today’s high-end smartphones may have more processing capacity than household PCs, and image and video capabilities are developing rapidly.

Consumers tend to buy new smartphones more frequently than any other device. This increases the volume of units sold, and accelerates the introduction of new technology, when compared with other devices.

Consumers expect enhanced functionality, excellent battery capacity, attractive design, and high product quality, all bundled in a small and portable form-factor. The emerging and rapidly growing “smartwear” market places similar requirements on technology innovation. Key development trends are:

  • Higher image and video quality with different camera characteristics
  • Front camera (selfies). Excellent, in-focus images are crucial for the user experience
  • Dual-camera solutions (both front & back)
  • Depth map for new applications such as biometrics and/or 3D
  • Wearable devices with miniature camera

poLight’s® technology addresses all the above trends, as well as related market and product demands, rendering poLight’s TLens® future-proof.